Branding and Designing Disability Reconceptualising Disability Studies |
|
| Author:
| DePoy, Elizabeth
Gilson, Stephen |
| Series title: | Routledge Advances in Disability Studies |
| ISBN: | 978-1-136-20308-4 |
| Publication Date: | Jun 2014 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
|
Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.
Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.