Branding in Governance and Public Management |
|
| Author:
| Eshuis, Jasper
Klijn, E. H. |
| Series title: | Routledge Critical Studies in Public Management Ser. |
| ISBN: | 978-0-415-88517-1 |
| Publication Date: | Dec 2011 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $185.00 |
Book Description:
|
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.