Brands Meaning and Value in Media Culture |
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| Author:
| Arvidsson, Adam |
| ISBN: | 978-0-203-64006-7 |
| Publication Date: | Apr 2006 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $74.95 |
Book Description:
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Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.