Brands The Logos of the Global Economy |
|
Author:
| Lury, Celia |
Series title: | International Library of Sociology Ser. |
ISBN: | 978-0-415-25183-9 |
Publication Date: | Sep 2004 |
Publisher: | Routledge
|
Book Format: | Paperback |
List Price: | USD $66.95 |
Book Description:
|
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.