Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Brands and Branding

Brands and Branding( )
Author: Clifton, Rita
Simmons, John
Series title:The Economist Ser.
ISBN:978-1-57660-350-5
Publication Date:Apr 2009
Publisher:John Wiley & Sons, Incorporated
Imprint:Bloomberg Press
Book Format:Hardback
List Price:USD $32.95
Book Description:

With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.

Book Details
Pages:284
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.846 x 8.717 x 0.991 Inches
Book Weight:1.25 Pounds



Featured Books

Finding Chika
Albom, Mitch
Hardback: $24.99
To the Lighthouse
Woolf, Virginia
Paperback: $12.00
Leopard's Wrath
Feehan, Christine
Electronic book text:

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.