Brands and Gaming The Computer Gaming Phenomenon and Its Impact on Brands and Businesses |
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| Author:
| Nichols, David
Farrand, Tom
Rowley, Tom
Avery, Matt |
| ISBN: | 978-1-4039-9897-2 |
| Publication Date: | Nov 2005 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
|
This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.
This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.