Breaking Out How to Build Influence in a World of Competing Ideas |
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| Author:
| Butman, John |
| ISBN: | 978-1-4221-7280-3 |
| Publication Date: | May 2013 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | USD $27.00 |
Book Description:
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What can we learn from the people who've successfully taken their ideas to the world at large? How can you make your idea break out? Breaking Out looks to some of the most popular influencers of our time to pull tips from their journeys. By highlighting the paths of French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), dog behavior specialist Cesar Millan, TOMS founder Blake Mycoskie, and others, author John Butman shows how to take your deeply-felt...
More Description
What can we learn from the people who've successfully taken their ideas to the world at large? How can you make your idea break out? Breaking Out looks to some of the most popular influencers of our time to pull tips from their journeys. By highlighting the paths of French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), dog behavior specialist Cesar Millan, TOMS founder Blake Mycoskie, and others, author John Butman shows how to take your deeply-felt idea and break it from the pack to capture the attention it deserves and propel it to a much wider audience.