Breaking Republican A Campaign Handbook for Third Way Candidates In 2016 |
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| Author:
| Helgesen, S.
Tarrance, V. |
| ISBN: | 978-0-692-24519-4 |
| Publication Date: | Jun 2015 |
| Publisher: | Stephan Helgesen
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| Book Format: | Paperback |
| List Price: | USD $12.99 |
Book Description:
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Breaking Republican is THE book for every Republican who wants to win in 2016. It analyzes the five principal pathways to electoral victory for the next Republican President. It identifies and describes seven basic voter types and voting groups and handicaps the five top tier Republican Presidential candidates. It lays out a 'job description' for the next President and shows how Hillary Clinton can be beaten. Breaking Republican is also a campaign handbook or 'Army Field Manual' for...
More DescriptionBreaking Republican is THE book for every Republican who wants to win in 2016. It analyzes the five principal pathways to electoral victory for the next Republican President. It identifies and describes seven basic voter types and voting groups and handicaps the five top tier Republican Presidential candidates. It lays out a 'job description' for the next President and shows how Hillary Clinton can be beaten. Breaking Republican is also a campaign handbook or 'Army Field Manual' for aspiring Republican candidates waiting in the wings. The book describes the entire campaign process from start to finish: setting up a campaign organization, formulating strategy, choosing a team, political event planning, fund-raising/financing, messaging and polling. Co-authored by Lance Tarrance, a private pollster and polling icon for over three decades and Stephan Helgesen, a political consultant and strategist, the book shows how Republicans can take back the White House from the Democrats and presents a detailed political battle plan for victory based on the strategies outlined in the pair's first book, "How Republicans can win in a changing America: The Art of War with Lesson Plans" (also available on amazon.com).