Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity |
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| Editor:
| Ingenhoff, Diana
White, Candace
Buhmann, Alexander
Kiousis, Spiro |
| ISBN: | 978-1-351-98442-3 |
| Publication Date: | Nov 2018 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $46.95 |
Book Description:
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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.