Bridging the Culture Gap: a Practical Guide to International Business Communication |
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| Author:
| Fox, Chris
Carte, Penny |
| ISBN: | 978-1-280-43523-2 |
| Publication Date: | Mar 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $45.12 |
Book Description:
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Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.
Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.