Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities |
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| Author:
| Ekhlassi, Amir
Niknejhad Moghadam, Mahdi
Adibi, Amir Mohammad |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-5225-5335-9 |
| Publication Date: | Jan 2018 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Multiple-item retail product |
| List Price: | USD $175.00 |
Book Description:
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To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building....
More DescriptionTo survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.