This innovative text takes the view that the role of the marketer is not simply to sell, but rather to help the customer buy. This "customer-centric" approach stresses the importance of customer insight and media dynamic "push-pull" marketplace.
This innovative text takes the view that the role of the marketer is not simply to sell, but rather to help the customer buy. This "customer-centric" approach stresses the importance of customer insight and media dynamic "push-pull" marketplace.