Business Analytics for Managers |
|
| Author:
| Laursen, Gert
Thorlund, Jesper |
| Series title: | Wiley and SAS Business Ser. |
| ISBN: | 978-1-282-65415-0 |
| Publication Date: | Jan 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $49.95 |
Book Description:
|
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, "Business Analytics for Managers" presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for...
More Description
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, "Business Analytics for Managers" presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for supporting your company's ability to innovate in the future by using analyticsAn understanding of BA as a holistic information discipline with links to your business's strategyPractical insights for planning and implementing BAHow to use information as a strategic assetWhy BA is the next stepping-stone for companies in the information age todayDiscussion on BA's ever-increasing role
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, "Business Analytics for Managers" offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.