Business Communication with Student Cd-Rom |
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| Author:
| Lehman,
Dufrene, |
| ISBN: | 978-0-324-20284-7 |
| Publication Date: | Jan 2004 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | USD $182.95 |
Book Description:
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The fully integrated strategic model highlights the four dynamic environmental forces that impact the effectiveness of business communication. These include: legal and ethical constraints, diversity challenges, changing technology, and team environment. An exciting newsection called the Electronic Cafe combines four important technology applications into one creative section of the end-of-chapter. This new end-of-chapter element helps instructors (a) understand that technology involves...
More DescriptionThe fully integrated strategic model highlights the four dynamic environmental forces that impact the effectiveness of business communication. These include: legal and ethical constraints, diversity challenges, changing technology, and team environment. An exciting newsection called the Electronic Cafe combines four important technology applications into one creative section of the end-of-chapter. This new end-of-chapter element helps instructors (a) understand that technology involves more than e-mail and internet activities and (b) require readers to use the text's excellent electronic supplements. Every new copy of the fourteenth edition will come bundled with the "Professional Power Pack" (student CD). This supplement is integrated into end-of-chapter questions within the Electronic Cafe.