Business Essentials and MyIntroBusnLab with Ebook Student Access Code Package |
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| Author:
| Ebert, Ronald J.
Griffin, Ricky W.
Van Syckle, Barbara |
| ISBN: | 978-0-13-815174-4 |
| Publication Date: | Dec 2008 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback
Miscellaneous print |
| List Price: | USD $86.67 |
Book Description:
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Thisbest-selling bookcontinues to present abrief “no-nonsense ”approach to the fundamentals of business that spans the range of all functional areas– management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference...
More DescriptionThisbest-selling bookcontinues to present abrief “no-nonsense ”approach to the fundamentals of business that spans the range of all functional areas– management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.