The growing body of research on business models draws upon a range of sub-disciplines, including strategic management, entrepreneurship, organization studies and management accounting. Business Models: A Research Overview provides a research map for business scholars, incorporating theoretical and applied perspectives.
The growing body of research on business models draws upon a range of sub-disciplines, including strategic management, entrepreneurship, organization studies and management accounting. Business Models: A Research Overview provides a research map for business scholars, incorporating theoretical and applied perspectives.