Business Relating Business: Managing Organisational Relations and Networks |
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| Author:
| Wilkinson, I. |
| ISBN: | 978-1-281-77950-2 |
| Publication Date: | Nov 2008 |
| Publisher: | Edward Elgar Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $280.00 |
Book Description:
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With few exceptions, professors of marketing are balanced and diplomatic and avoid being personal or original. They hide behind references to Journal of Marketing articles; it makes them feel secure. Not so Ian Wilkinson. No doubt well-read, he explores the networks of B2B marketing on his own terms, with originality; business dancing is such a creative example. Read his book and learn to business dance! Evert Gummesson, Stockholm University, Sweden
With few exceptions, professors of marketing are balanced and diplomatic and avoid being personal or original. They hide behind references to Journal of Marketing articles; it makes them feel secure. Not so Ian Wilkinson. No doubt well-read, he explores the networks of B2B marketing on his own terms, with originality; business dancing is such a creative example. Read his book and learn to business dance! Evert Gummesson, Stockholm University, Sweden