Business and Competitive Analysis Effective Application of New and Classic Methods |
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| Author:
| Fleisher, Craig S.
Bensoussan, Babette E. |
| ISBN: | 978-0-13-187366-7 |
| Publication Date: | Feb 2007 |
| Publisher: | Wharton School Publishing
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| Book Format: | Hardback |
| List Price: | USD $89.99 |
Book Description:
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Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to...
More DescriptionResource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.