Business: the Key Concepts |
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Author:
| Vernon, Mark |
Series title: | Routledge Key Guides |
ISBN: | 978-1-134-52622-2 |
Publication Date: | Sep 2003 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Ebook |
List Price: | USD $32.95USD $190.00USD $190.00 |
Book Description:
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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable * considers new developments in business,...
More Description
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.