Business-to-business Internet Marketing Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing |
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| Author:
| Jones, Susan K.
Silverstein, Barry |
| ISBN: | 978-1-931644-75-4 |
| Publication Date: | Nov 2008 |
| Publisher: | Monstrosities Incorporated
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| Book Format: | Ebook |
| List Price: | USD $34.95 |
Book Description:
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Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social...
More DescriptionUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.