Buying for the Home Shopping for the Domestic from the Seventeenth Century to the Present |
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| Editor:
| Hussey, David |
| Author:
| Ponsonby, Margaret |
| Series title: | The History of Retailing and Consumption Ser. |
| ISBN: | 978-0-7546-5807-8 |
| Publication Date: | Jul 2008 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $175.00 |
Book Description:
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Buying the Home examines how the strategies of retailers were both arbitrated by and negotiated through the actions and desires of the homemaker as consumer. Drawing on a wide selection of interdisciplinary work from established scholars and new researchers, the volume is organised around four key themes - retail arenas and the everyday; identity and lifestyle; fashioning domestic space; and cultural practice. The ten case studies cover a range of cultural encounters and locations from...
More DescriptionBuying the Home examines how the strategies of retailers were both arbitrated by and negotiated through the actions and desires of the homemaker as consumer. Drawing on a wide selection of interdisciplinary work from established scholars and new researchers, the volume is organised around four key themes - retail arenas and the everyday; identity and lifestyle; fashioning domestic space; and cultural practice. The ten case studies cover a range of cultural encounters and locations from the seventeenth to the late twentieth century. Through these linked case studies, Buying the Home forces us to consider the fractured space that existed between the world of goods and the middle- and working class home and in so doing interrogate how homemakers viewed, imagined and ultimately occupied their domestic spaces in early-modern, modern and post-modern society.