CIM Coursebook 03/04 Strategic Marketing Management

Planning and Control

(

)

Author:

Contribution by:

Chartered Institute of Marketing Staff,

Series title:

CIM Workbooks 2003/04 Editions Ser.

ISBN:

978-0-7506-5965-9

Publication Date:

Jul 2003

Publisher:

Elsevier Science & Technology Books

Imprint:

Butterworth-Heinemann

Book Format:

Paperback

List Price:

USD $28.95

Book Description:

Book Details

Pages:	304
Detailed Subjects:	Business & Economics / Strategic Planning Business & Economics / Marketing / General
Physical Dimensions (W X L X H):	8.25 x 11.69 Inches
Book Weight:	1.551 Pounds

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