CIM Coursebook Marketing Communications 07/08 |
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| Author:
| Fill, Chris
Hughes, Graham |
| ISBN: | 978-1-283-88294-1 |
| Publication Date: | Jan 2013 |
| Publisher: | Routledge
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| Book Format: | Ebook |
| List Price: | USD $110.95 |
Book Description:
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE...
More DescriptionBH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.