CRM at the Speed of Light, Fourth Edition Social CRM 2. 0 Strategies, Tools, and Techniques for Engaging Your Customers |
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| Author:
| Greenberg, Paul |
| ISBN: | 978-0-07-159045-7 |
| Publication Date: | Dec 2009 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Hardback |
| List Price: | USD $58.00 |
Book Description:
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The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.