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CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century( )
Author: Greenberg, Paul
ISBN:978-0-07-223173-1
Publication Date:Jul 2004
Publisher:McGraw-Hill Osborne
Book Format:Hardback
List Price:USD $29.99
Book Description:

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers.

Book Details
Pages:688
Detailed Subjects: Business & Economics / Customer Relations
Business & Economics / E-Commerce / General
Physical Dimensions (W X L X H):6.341 x 9.013 x 1.654 Inches
Book Weight:2.334 Pounds
Author Biography
Greenberg, Paul (Author)
Paul Greenberg is an author and essayist. In 2002 he wrote a novel Leaving Katya - which is about the destruction of a Russian American marriage and became a Barnes and Noble Great New Writers selection. Starting in 2005 he has been writing for The N.Y. Times Magazine Book Reviews and Opinion sections. His specialty is writing on fish, agriculture, and the future of our oceans. His article on Chilean Sea Bass received the International Association of Culinary Professionals Bert Greene Award for excellence in food writing. He has also been a guest commentator on public radio programs such as All things Considered and the Leonard Lopate Show. He wrote Four Fish: The Future of the Last Wild Food.

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