CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century |
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Author:
| Greenberg, Paul |
ISBN: | 978-0-07-223173-1 |
Publication Date: | Jul 2004 |
Publisher: | McGraw-Hill Osborne
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Book Format: | Hardback |
List Price: | USD $29.99 |
Book Description:
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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers.
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers.