Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Call of the Mall

The Author of Why We Buy on the Geography of Shopping

Call of the Mall( )
Author: Underhill, Paco
ISBN:978-0-7569-5720-9
Publication Date:Jan 2005
Publisher:Perfection Learning Corporation
Book Format:Hardback
List Price:USD $22.15
Book Description:

A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.

Book Details
Pages:227
Detailed Subjects: Business & Economics / Industries / Retailing
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.4 x 8.4 x 0.9 Inches
Book Weight:0.65 Pounds
Author Biography
Underhill, Paco (Author)
Paco Underhill is an environmental psychologist and founder of a market research and consulting company called Envirosell. His books include Why We Buy : The Science of Shopping, Call of the Mall: The Geography of Shopping, and What Women Want.

030



Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.