Capitalizing on Change A Social History of American Business |
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| Author:
| Buder, Stanley |
| Series title: | The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy Ser. |
| ISBN: | 978-0-8078-3231-8 |
| Publication Date: | Mar 2009 |
| Publisher: | University of North Carolina Press
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| Book Format: | Hardback |
| List Price: | USD $60.00 |
Book Description:
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Enthusiasm for the new, says Stanley Buder, is essential to American business. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values. In a history spanning over 300 years, Buder examines the enveloping expansion of the market economy, the laggardly use of government to modify or control market forces, the rise of consumerism, the shifting role of small business, and much more. He analyzes the ways...
More DescriptionEnthusiasm for the new, says Stanley Buder, is essential to American business. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values. In a history spanning over 300 years, Buder examines the enveloping expansion of the market economy, the laggardly use of government to modify or control market forces, the rise of consumerism, the shifting role of small business, and much more. He analyzes the ways American social values foster an entrepreneurial ethos and why the identification of change with progress provides a distinctive and provocative theme in American life.