Capturing Customers Hearts Leave the Competition to Chase Their Pockets |
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| Author:
| Clegg, Brian |
| ISBN: | 978-0-273-64931-1 |
| Publication Date: | Dec 2000 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Paperback |
| List Price: | USD $27.00 |
Book Description:
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We all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products and low prices, great customer service is hard to copy. In a fiercely competitive world, differentiation is the name of the game.
We all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products and low prices, great customer service is hard to copy. In a fiercely competitive world, differentiation is the name of the game.