Cases in Strategic Marketing Management Business Strategies in Muslim Countries |
|
| Author:
| Quelch, John A. |
| ISBN: | 978-0-13-028357-3 |
| Publication Date: | May 2000 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $66.67 |
Book Description:
|
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.
With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.
With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.