Casino Customer Service The WIN WIN Game |
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| Author:
| Thompson, William N.
Comeau, Michele |
| ISBN: | 978-0-87417-894-4 |
| Publication Date: | May 2012 |
| Publisher: | University of Nevada Press
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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A guide to customer service in the casino industry in which the authors argue that investments in customer service are ""activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage.
A guide to customer service in the casino industry in which the authors argue that investments in customer service are ""activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage.