Changing the Playbook How Power, Profit, and Politics Transformed College Sports |
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| Author:
| Chudacoff, Howard P. |
| Series title: | Sport and Society Ser. |
| ISBN: | 978-0-252-09788-1 |
| Publication Date: | Dec 2015 |
| Publisher: | University of Illinois Press
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| Book Format: | Ebook |
| List Price: | USD $110.00 |
Book Description:
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"In
Changing the Playbook, Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:
- the failed 1950 effort to pass a Sanity Code regulating payments to football players;
- the thorny racial integration of university sports programs;
...
More Description
"In
Changing the Playbook, Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:
- the failed 1950 effort to pass a Sanity Code regulating payments to football players;
- the thorny racial integration of university sports programs;
- the boom in television money;
- the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;
- Title IX's transformation of women's athletics;
- the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;
- the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.
A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow."