China

The rise of China is creating both opportunity and alarm. Predictions and assessments vary, but the consensus of opinion is that within the next few decades the world's most populous country will also boast the world's largest economy, perhaps overtaking the US by 2030.; Much still stands in the way of the realisation of China's potential, and although it represents an immense market opportunity, there is also a significant risk for the unwary. It's essential to understand the forces...
More Description

The rise of China is creating both opportunity and alarm. Predictions and assessments vary, but the consensus of opinion is that within the next few decades the world's most populous country will also boast the world's largest economy, perhaps overtaking the US by 2030.; Much still stands in the way of the realisation of China's potential, and although it represents an immense market opportunity, there is also a significant risk for the unwary. It's essential to understand the forces shaping China's future before you can make a strategy there.; Providing a guide to the possibilities for the development of China, this text covers issues such as Sino-American relations, entry to the World Trade Organisation, the state-market relationship, internal reform, and also the history of China where necessary. It asks the question "How do western business people operate in such a complex and dynamic environment?."