Co-Creation, Innovation and New Service Development The Case of Videogames Industry |
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| Author:
| Czarnota, Jedrzej |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-1-351-79541-8 |
| Publication Date: | Dec 2017 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95 |
Book Description:
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This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.
This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.