Co-Opetition |
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Author:
| Brandenburger, Adam M. Nalebuff, Barry J. |
ISBN: | 978-0-385-47950-9 |
Publication Date: | Dec 1997 |
Publisher: | The Crown Publishing Group
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Imprint: | Currency |
Book Format: | Paperback |
List Price: | USD $19.99 |
Book Description:
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Now available in paperback, with an all new Reader's guide,
The New York Times and
Business Week bestseller
Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing,
Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both.
Co-opetition is a pioneering, high profit means of leveraging business relationships. ...
More DescriptionNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.