Code Red in the Boardroom Crisis Management As Organizational DNA |
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Author:
| Coombs, W. Timothy |
ISBN: | 978-0-275-98912-5 |
Publication Date: | Mar 2006 |
Publisher: | Bloomsbury Publishing USA
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Imprint: | Praeger |
Book Format: | Hardback |
List Price: | USD $75.00 |
Book Description:
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Why every organization must "hardwire" crisis management into its corporate DNA--and how to do it successfully
Why every organization must "hardwire" crisis management into its corporate DNA--and how to do it successfully