Cognitive Interviewing Methodology A Sociological Approach for Survey Question Evaluation |
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| Editor:
| Miller, Kristen
Chepp, Valerie
Willson, Stephanie
Padilla, Jose Luis |
| ISBN: | 978-1-306-95813-4 |
| Publication Date: | Jan 2014 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $74.95 |
Book Description:
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Acknowledging the impact of sociological factors on the survey process, this book introduces a paradigm for the cognitive interview process. It introduces the interpretive approach to cognitive interviewing, presents the underlying theoretical foundations, and explores the issues relating it. The book also addresses the various aspects of data collection, analysis, and documentation. It is an ideal reference for survey researchers and practitioners in the social sciences who utilize...
More DescriptionAcknowledging the impact of sociological factors on the survey process, this book introduces a paradigm for the cognitive interview process. It introduces the interpretive approach to cognitive interviewing, presents the underlying theoretical foundations, and explores the issues relating it. The book also addresses the various aspects of data collection, analysis, and documentation. It is an ideal reference for survey researchers and practitioners in the social sciences who utilize these techniques in their everyday work and as a supplement for courses on survey methods at the upper-undergraduate and graduate levels.