Cold Call Champion - Cold Calling Basics and Beyond

2019 Update: We are finding vastly improved success with a second follow up call. Often the first message or e-mail is ignored, but when following up with a second call, individuals are more likely to respond favorably, and recognize your contact as genuine.For example, we recently called a commercial account which has the potential to be very lucrative, and inquired, "We sent an e-mail on the 12th, and wanted check to see that you received it and it wasn't diverted or not received."...
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2019 Update: We are finding vastly improved success with a second follow up call. Often the first message or e-mail is ignored, but when following up with a second call, individuals are more likely to respond favorably, and recognize your contact as genuine.For example, we recently called a commercial account which has the potential to be very lucrative, and inquired, "We sent an e-mail on the 12th, and wanted check to see that you received it and it wasn't diverted or not received." (We also left a voice message prior to sending the e-mail.)He replied "I never look at unsolicited e-mail" and we answered, "Now that you know to expect it, can we re-send to your attention?"He answered that would be fine, and requested we call back in about a week. We sensed that this was another "test" to gauge our sincerity, and when we called about ten (10) days later, we had a great conversation where he opened up to us and described his plans, goals and timing for the work, allowing us to make relevant suggestions, and set up the next step for working with them. A word of caution: Cold Calling is not a panacea that will create instant wealth without effort on your part, however it is a very useful skill that you can improve by using the right techniques. We all have slow spells. They happen to me, and they will happen to you. The key is knowing how to keep going with strategies that reward your consistency.The bottom line is... you will receive benefit of the author's 34 years experience developing sales leads daily, in industries as diverse as insurance, real estate, commercial roofing and online marketing. Whether you are looking for the secret to cold calling, just want to master the basics, are already working on the telephone, are considering telemarketing as a career, or are just looking for a sample cold calling script, you will find answers in Cold Call Champion - Cold Calling Basics and Beyond - The Art of Hitting Home Runs with Cold Calls, -- a comprehensive guide for anyone who uses the telephone to make the first contact, to set appointments, or to begin the sales process.But before I jump into the details, let me say this... "if cold calling is a painful process for you -- you're not doing it right." Whether you are a newcomer or seasoned professional, the greater portion of communication, even over the telephone, is nonverbal and people receiving your call tend to mirror your tone and attitude. Precise instructions are included on how to maximize your effectiveness.Recommended scripts are included, that have already been extensively tested in daily use to be highly effective in gaining cooperation. Critical phrases are described so you can modify them to meet your need.Better yet, this training program stresses the importance of questioning with the correct attitude, and describes how to improve your results by asking better questions. When you learn how to develop a friendly, knowledgeable, and professional tone, prospects will often thank you for calling, and this kind of reception makes the entire process easier and more productive.The program also covers effective "split testing" methods, for developing improvement in the scripts you use, so you keep getting better and better. Often, changing a single word or phrase, can create dramatic changes.You'll find a section dedicated to "tough customers" and how to avoid falling into the trap, that some people like to set for those who call them. You will learn the most effective attitude for "connecting" with people over the phone, as well as how to leave voice messages, obtain email addresses, and develop an email promotional piece to send when prospects are unavailable by phone.