Cold Calling - Business the Nokia Way Secrets of the World's Fastest Moving Company |
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| Author:
| Meridden, Trevor |
| Series title: | Big Shots Ser. |
| ISBN: | 978-1-84112-110-9 |
| Publication Date: | Apr 2001 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Capstone |
| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
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Business the Nokia Way demonstrates how Nokia has come to be regarded as the coolest telecoms company in the world. Nokia's unique blend of high quality products, streetwise attitude and double-digit growth has made it the darling of both the financial markets and the mobile phone generation. Business the Nokia Way reveals how Nokia grew from humble beginnings as a paper mill to take centre stage in world telecommunications.
Business the Nokia Way demonstrates how Nokia has come to be regarded as the coolest telecoms company in the world. Nokia's unique blend of high quality products, streetwise attitude and double-digit growth has made it the darling of both the financial markets and the mobile phone generation. Business the Nokia Way reveals how Nokia grew from humble beginnings as a paper mill to take centre stage in world telecommunications.