Colour Psychology Nowadays How Color Can Affect People_s Emotions

We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research. What You'll Learn in this...
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We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research.
What You'll Learn in this Colour Psychology Nowadays Book:
· How Color Can Improve Your Bottom Line
· How Color Can Affect People's Emotions
· Which Colors Suit Your Target Market
· Which Are The "Magic" Colors
· Which Color makes Shoppers Spend More
· And Much, Much More...
The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways.