Commonsense Direct Marketing |
|
| Author:
| Bird, Drayton |
| Series title: | Professional Paperbacks Ser. |
| ISBN: | 978-0-7494-2584-5 |
| Publication Date: | Feb 1999 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
|
In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing...
More Description
In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.