Communicating Benefits Changing Methods and Changing Minds |
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| Author:
| Black, Ann |
| ISBN: | 978-0-89154-631-3 |
| Publication Date: | Jan 2007 |
| Publisher: | International Foundation of Employee Benefit Plans
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| Book Format: | Paperback |
| List Price: | USD $27.00 |
Book Description:
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Benefits communication is all about change management. This book is a collection of 20 case studies that profile the launch of successful benefits communications campaigns in both the United States and Canada. Topics include communication of life insurance, health care, retirement plans, wellness programs, flexible benefit plans, financial education and total rewards. Find out how the featured 20 employers handled a particular communications challenge and mastered change management....
More DescriptionBenefits communication is all about change management. This book is a collection of 20 case studies that profile the launch of successful benefits communications campaigns in both the United States and Canada. Topics include communication of life insurance, health care, retirement plans, wellness programs, flexible benefit plans, financial education and total rewards. Find out how the featured 20 employers handled a particular communications challenge and mastered change management. Multimedia campaigns are described, using Web integration, screen pops, video, and more. Ann Black. International Foundation. 197 pages. 2007