Communicating India's Soft Power Buddha to Bollywood |
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Author:
| Thussu, D. |
Series title: | Palgrave Macmillan Series in Global Public Diplomacy Ser. |
ISBN: | 978-1-349-43981-2 |
Publication Date: | Oct 2013 |
Publisher: | Palgrave Macmillan
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Imprint: | Palgrave Macmillan |
Book Format: | Paperback |
List Price: | USD $105.00USD $54.99 |
Book Description:
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In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.