Communicating India's Soft Power: Buddha to Bollywood |
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| Author:
| Thussu, Daya Kishan |
| ISBN: | 978-1-306-17901-0 |
| Publication Date: | Jan 2013 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $100.00 |
Book Description:
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In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.