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Competition Demystified

A Radically Simplified Approach to Business Strategy

Competition Demystified( )
Author: Greenwald, Bruce C.
Kahn, Judd
ISBN:978-1-59184-180-7
Publication Date:Aug 2007
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Paperback
List Price:USD $18.00
Book Description:

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Book Details
Pages:416
Detailed Subjects: Business & Economics / Commerce
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):5.46 x 8.38 x 0.86 Inches
Book Weight:0.849 Pounds



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