Competitive International Strategy Key Implementation Issues |
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| Editor:
| Pehrsson, Anders |
| Series title: | Routledge Research in Strategic Management Ser. |
| ISBN: | 978-1-000-22553-2 |
| Publication Date: | Nov 2020 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95USD $180.00USD $180.00 |
Book Description:
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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.