Competitive Strategy Analysis for Agricultural Marketing Cooperatives |
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| Author:
| Cotterill, Ronald W. |
| ISBN: | 978-0-429-03897-6 |
| Publication Date: | Mar 2019 |
| Publisher: | Taylor & Francis Group
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| Imprint: | CRC Press |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $49.95 |
Book Description:
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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.