Conflicting Accounts The Creation and Crash of the Saatchi and Saatchi Advertising Empire |
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| Author:
| Goldman, Kevin |
| Read by:
| Whitener, Barrett |
| ISBN: | 978-0-7861-1183-1 |
| Publication Date: | Jul 1997 |
| Publisher: | Blackstone Audio, Incorporated
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| Book Format: | Audio cassette |
| List Price: | USD $13.95USD $69.95 |
Book Description:
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The story of the decline and crash of the Saatchi & Saatchi advertising empire is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.
The story of the decline and crash of the Saatchi & Saatchi advertising empire is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.