Construction and Engineering Marketing for Major Project Series |
|
| Author:
| Gerwick, Ben C. |
| Series title: | Wiley Series of Practical Construction Guides |
| ISBN: | 978-0-471-09886-7 |
| Publication Date: | Feb 1983 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Interscience |
| Book Format: | Hardback |
| List Price: | USD $65.95 |
Book Description:
|
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.