Consumer Behavior An Applied Approach |
|
| Author:
| Hanna, Nessim
Wozniak, Richard |
| ISBN: | 978-0-13-089502-8 |
| Publication Date: | Mar 2000 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $117.33 |
Book Description:
|
For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration.
This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration.
This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.