Consumer Behavior |
|
| Author:
| Solomon, Michael R. |
| ISBN: | 978-0-13-267184-2 |
| Publication Date: | Dec 2011 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $260.00 |
Book Description:
|
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.